Archive | Tools RSS feed for this section

When Your Tools Become Your Crutch

18. March 2010

0 Comments

ShareIf you want to become a better young entrepreneur, have children. Ok, I’m not serious. But it would be an understatement to say that my 16-month-old daughter has been the most important marketing guru that I’ve ever had. Plus, she’s cuter than all of the 40-year-old guys teaching marketing out there today, ;)

Continue reading...

How To Understand Your Market With Surveys

17. February 2010

0 Comments

ShareThe most critical process for any young entrepreneur who wants to start a business is market research. Market research is the process by which the marketer (you) enters the world of the customer. Market research is essential for every business campaign even if you think that you’re already familiar with your market or are even a [...]

Continue reading...

<ul><li><strong>woo_ad_300_adsense</strong> - </li><li><strong>woo_ad_300_image</strong> - http://www.woothemes.com/ads/woothemes-300x250-2.gif</li><li><strong>woo_ad_300_url</strong> - http://www.woothemes.com</li><li><strong>woo_ad_content_adsense</strong> - </li><li><strong>woo_ad_content_disable</strong> - false</li><li><strong>woo_ad_content_image</strong> - http://www.woothemes.com/ads/woothemes-468x60-2.gif</li><li><strong>woo_ad_content_url</strong> - http://www.woothemes.com</li><li><strong>woo_ad_image_1</strong> - http://www.woothemes.com/ads/woothemes-125x125-1.gif</li><li><strong>woo_ad_image_2</strong> - http://www.woothemes.com/ads/woothemes-125x125-2.gif</li><li><strong>woo_ad_image_3</strong> - http://www.woothemes.com/ads/woothemes-125x125-3.gif</li><li><strong>woo_ad_image_4</strong> - http://www.woothemes.com/ads/woothemes-125x125-4.gif</li><li><strong>woo_ad_image_5</strong> - http://www.woothemes.com/ads/woothemes-125x125-4.gif</li><li><strong>woo_ad_image_6</strong> - http://www.woothemes.com/ads/woothemes-125x125-4.gif</li><li><strong>woo_ad_url_1</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_2</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_3</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_4</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_5</strong> - http://www.woothemes.com</li><li><strong>woo_ad_url_6</strong> - http://www.woothemes.com</li><li><strong>woo_ads_rotate</strong> - true</li><li><strong>woo_alt_stylesheet</strong> - 4-iceblue.css</li><li><strong>woo_asides_category</strong> - Select a category:</li><li><strong>woo_author</strong> - false</li><li><strong>woo_auto_img</strong> - false</li><li><strong>woo_automate_slider</strong> - false</li><li><strong>woo_blog_cat_id</strong> - </li><li><strong>woo_blog_navigation</strong> - false</li><li><strong>woo_blog_navigation_footer</strong> - false</li><li><strong>woo_blog_permalink</strong> - </li><li><strong>woo_blog_sidebar</strong> - Select a sidebar:</li><li><strong>woo_blog_subnavigation</strong> - false</li><li><strong>woo_breadcrumbs</strong> - false</li><li><strong>woo_content</strong> - false</li><li><strong>woo_content_feat</strong> - false</li><li><strong>woo_custom_css</strong> - </li><li><strong>woo_custom_favicon</strong> - http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/22-newfavicon.png</li><li><strong>woo_disclaimer</strong> - </li><li><strong>woo_exclude_pages_footer</strong> - </li><li><strong>woo_exclude_pages_main</strong> - </li><li><strong>woo_exclude_pages_subnav</strong> - </li><li><strong>woo_feat_height</strong> - 210</li><li><strong>woo_feat_image_height</strong> - 195</li><li><strong>woo_feat_image_width</strong> - 540</li><li><strong>woo_feat_width</strong> - 280</li><li><strong>woo_featured_posts</strong> - 5</li><li><strong>woo_feedburner_id</strong> - </li><li><strong>woo_feedburner_url</strong> - </li><li><strong>woo_framework_version</strong> - 2.1</li><li><strong>woo_google_analytics</strong> - </li><li><strong>woo_home_one_col</strong> - true</li><li><strong>woo_home_sidebar</strong> - Select a sidebar:</li><li><strong>woo_homepage</strong> - layout-default.php</li><li><strong>woo_image_single</strong> - false</li><li><strong>woo_inc_intro_page</strong> - false</li><li><strong>woo_inc_intro_page_left</strong> - false</li><li><strong>woo_inc_intro_page_right</strong> - false</li><li><strong>woo_inc_slider_pages</strong> - false</li><li><strong>woo_inc_tabber_pages</strong> - false</li><li><strong>woo_intro_page</strong> - </li><li><strong>woo_intro_page_left</strong> - </li><li><strong>woo_intro_page_right</strong> - </li><li><strong>woo_logo</strong> - http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/27-headerwithcom.png</li><li><strong>woo_mag_featured</strong> - Select a number:</li><li><strong>woo_mag_secondary</strong> - Select a number:</li><li><strong>woo_manual</strong> - http://www.woothemes.com/support/theme-documentation/fresh-news/</li><li><strong>woo_page_sidebar</strong> - Select a sidebar:</li><li><strong>woo_resize</strong> - true</li><li><strong>woo_shortname</strong> - woo</li><li><strong>woo_single_image_height</strong> - 100</li><li><strong>woo_single_image_width</strong> - 100</li><li><strong>woo_slider</strong> - false</li><li><strong>woo_slider_pages</strong> - </li><li><strong>woo_smallthumb_height</strong> - 42</li><li><strong>woo_smallthumb_width</strong> - 56</li><li><strong>woo_subnav</strong> - false</li><li><strong>woo_tabber_pages</strong> - </li><li><strong>woo_tabs</strong> - true</li><li><strong>woo_the_content</strong> - true</li><li><strong>woo_themename</strong> - Fresh News</li><li><strong>woo_thumb_height</strong> - 75</li><li><strong>woo_thumb_image_height</strong> - 75</li><li><strong>woo_thumb_image_width</strong> - 75</li><li><strong>woo_thumb_width</strong> - 75</li><li><strong>woo_twitter</strong> - </li><li><strong>woo_uploads</strong> - a:25:{i:0;s:82:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/27-headerwithcom.png";i:1;s:82:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/26-headerwithcom.png";i:2;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/25-header-mixed-fonts.png";i:3;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/24-header-mixed-fonts.png";i:4;s:88:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/23-header-mixed-fonts2.png";i:5;s:79:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/22-newfavicon.png";i:6;s:79:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/21-newfavicon.png";i:7;s:79:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/20-newfavicon.png";i:8;s:92:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/19-header-mixed-fonts_copy.png";i:9;s:92:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/18-header-mixed-fonts_copy.png";i:10;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/17-header-mixed-fonts.gif";i:11;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/16-header-mixed-fonts.png";i:12;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/15-header-mixed-fonts.png";i:13;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/14-header-mixed-fonts.png";i:14;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/13-header-mixed-fonts.png";i:15;s:87:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/12-header-mixed-fonts.png";i:16;s:76:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/11-favicon.jpg";i:17;s:86:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/10-header-blueblack2.png";i:18;s:85:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/9-header-blueblack2.png";i:19;s:85:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/8-header-blueblack2.png";i:20;s:85:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/7-header-blueblack2.png";i:21;s:85:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/6-header-blueblack2.png";i:22;s:85:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/5-header-blueblack2.png";i:23;s:85:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/4-header-blueblack2.png";i:24;s:84:"http://www.betteryoungentrepreneur.com/wp-content/woo_uploads/3-header-blueblack.png";}</li><li><strong>woo_video_category</strong> - Select a category:</li></ul>