Better Young Entrepreneur

If you were told to walk for 17 miles in the middle of the road, what would you do? Punch the guy in the face? Kick him in the balls? Run? Anything to escape that situation, right?

Why? Because doing so would basically guarantee your death.

If the world of business was as visible as a normal road and you could see each business owner walking on a particular place on that road represents their position in the marketplace, you’d see 95% of them walking in the very middle of the road.

What happens to them? You guessed it. Just like in real life, they die. Only here, their business dies.

The middle of the road represents a neutral, passive position that’s meant to satisfy both sides of a particular market.

The motorcycle helmet manufacturer who puts flaming skulls AND pink butterflies on their products.

The politician who’s a “moderate”.

The restaurant that serves Italian, Indian, Thai, Chinese, American, AND Mexican food.

Now, the “middle of the road” position is not always as obvious as the examples above but, especially for a young entrepreneur who is getting into their own business venture for the first time, there’s the tendency to not cause any waves and blend in to an already existing market.

This approach, like walking in the middle of the road, all but guarantees death.

There are hundreds and thousands people already walking in that same place. What are your chances of being seen amongst the huge crowd? What are you doing to make yourself noticed?

In a world of conformity, the heretics are the people who make the change, the innovation, the breakthrough that shifts the perspective of the neutral herds and brings them back to consciousness.

If you want to be extremely successful and develop a movement behind your ideas and business take a strong stance on either side of a subject or market and become the emblem of that perspective.

When Americans think of equal rights, they think of Martin Luther King Jr.

When the world thinks of a non-violent independence movement they think of Mahatma Gandhi.

Why? Because these people took a stance on a subject that was important to them and became the personifications of their movements. They even died for them.

Do you have something to live for like that?

Abhay Khurana